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Privacy Policy

We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and share your information when you visit our website to purchase our military and veteran t-shirts, or interact with us. By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or services.

Who We Are
A small, veteran-owned business dedicated to providing high-quality t-shirts for active military members, veterans, and their supporters. This Privacy Policy applies to information collected through our website and any related services.

1. Information site Collects:
We collect the following types of information when you interact with our website or services:

  • Personal Information: When you place an order, create an account, or contact us, we may collect:

    • Name

    • Email address

    • Shipping and billing address

    • Phone number

    • Payment information (e.g., credit card details, processed securely via Wix Payments or third-party payment processors)

  • Non-Personal Information: We may collect non-identifiable data to improve our website and services, including:

    • Browser type and version

    • IP address

    • Device type and operating system

    • Pages visited and time spent on our site

    • Referral sources (e.g., how you found our site)

    • This data is collected automatically via cookies, web beacons, and other tracking technologies (see Section 5 for details).

  • Order Information: When you place an order, we collect details necessary to fulfill your purchase, such as:

    • Product selections (e.g., t-shirt design, size, color)

    • Order notes (e.g., custom requests)

    • This information is shared with Printful to print and ship your order.

2. How We Use Your Information
We use your information for the following purposes:

  • To Process and Fulfill Orders: We use your personal information to process payments, fulfill orders, and ship your t-shirts via Printful. This includes sharing your name, shipping address, and order details with Printful and shipping carriers (e.g., USPS).

  • To Communicate with You: We may use your email address or phone number to:

    • Send order confirmations and shipping updates (including tracking numbers).

    • Respond to your inquiries or customer service requests.

    • Send promotional emails or newsletters (if you opt in to receive them).

  • To Improve Our Services: We use non-personal information to analyze website usage, track performance, and improve our products, services, and user experience.

  • To Comply with Legal Obligations: We may use or disclose your information to comply with applicable laws, regulations, or legal processes (e.g., responding to a court order).

  • To Protect Our Business: We may use your information to detect and prevent fraud, unauthorized transactions, or other illegal activities.

3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for marketing purposes. However, we may share your information with trusted partners and service providers under the following circumstances:

  • Printful: We share your name, shipping address, and order details with Printful to print and ship your t-shirts. Printful’s use of your information is governed by their Privacy Policy (link to Printful’s Privacy Policy).

  • Wix: Our website is hosted on Wix.com, which collects and processes certain data (e.g., payment information, analytics) on our behalf. Wix’s use of your information is governed by their Privacy Policy (link to Wix’s Privacy Policy).

  • Payment Processors: We use third-party payment processors (e.g., Wix Payments, Stripe, PayPal) to securely process your payments. These processors collect and store your payment information, governed by their respective privacy policies.

  • Shipping Carriers: We share your shipping address with carriers like USPS to deliver your order and provide tracking information.

  • Legal Compliance: We may disclose your information if required by law, regulation, or legal process (e.g., in response to a subpoena or court order).

  • Business Transfers: If Staff Sergeant Reckless Company is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, but we will notify you of any changes in ownership or use of your information.

4. How We Protect Your Information
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure:

  • We use secure encryption (e.g., SSL) to protect data transmitted through our website.

  • Payment information is processed securely via Wix Payments or third-party payment processors, and we do not store your credit card details on our servers.

  • Access to your personal information is limited to authorized personnel who need it to perform their duties (e.g., customer service, order fulfillment).
    However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your experience, analyze website performance, and deliver personalized content:

  • Essential Cookies: Necessary for the website to function (e.g., maintaining your cart, processing payments).

  • Analytics Cookies: Help us understand how you use our site (e.g., which pages you visit, how long you stay). We use tools like Google Analytics to collect this data, governed by Google’s Privacy Policy (link to Google’s Privacy Policy).

  • Marketing Cookies: Used to deliver personalized ads or promotions (e.g., via email newsletters, if you opt in).
    You can manage your cookie preferences through your browser settings or by clicking the “Cookie Preferences” link in our website footer (if available). However, disabling cookies may affect the functionality of our site.

6. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:

  • Access and Correction: You can request access to or correction of your personal information by contacting us at [your email address].

  • Deletion: You can request deletion of your personal information, subject to legal or contractual obligations (e.g., we may need to retain order data for tax purposes).

  • Opt-Out of Marketing: You can unsubscribe from promotional emails by clicking the “Unsubscribe” link in any email or contacting us at [your email address].

  • Do Not Track: Some browsers support “Do Not Track” (DNT) signals. Our website does not currently respond to DNT signals, but you can manage tracking through cookie settings.

  • GDPR (EU Residents): If you’re in the European Union, you have the right to access, rectify, erase, restrict, or object to the processing of your data, as well as the right to data portability. Contact us at [your email address] to exercise these rights.

  • CCPA (California Residents): If you’re in California, you have the right to request disclosure, deletion, or opt-out of the sale of your personal information. We do not sell your data, but you can contact us at [your email address] to exercise other rights.

7. Third-Party Links
Our website may contain links to third-party sites (e.g., Printful, Wix, social media platforms). We are not responsible for the privacy practices or content of these sites. We encourage you to review their privacy policies before providing any personal information.

8. Children’s Privacy
Our website and services are not intended for individuals under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly. If you believe a child has provided us with their information, please contact us at [your email address].

9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. For example:

  • Order data (e.g., name, address, purchase history) is retained for 7 years to comply with tax and accounting requirements.

  • Non-personal analytics data is retained indefinitely in aggregated form to improve our services.

10. International Data Transfers
We primarily operate in the United States. However, your information may be transferred to and processed in other countries where Printful, Wix, or our service providers maintain facilities (e.g., Printful’s fulfillment centers, Wix’s servers). These transfers are subject to appropriate safeguards (e.g., Standard Contractual Clauses for EU data) to ensure your data is protected in accordance with applicable laws.

11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. We will notify you of significant changes by posting the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Last Updated: April 11, 2025

Contact info provided on website


Thank you for choosing Staff Sergeant Reckless Company! We appreciate your trust and are committed to protecting your privacy while delivering gear that honors military pride.

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What to include in the Privacy Policy

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